ONLINE ANNUAL REPORT 2010
Editorial
Our senses of smell and taste are uniquely intertwined. Only when they play in counterpoint are we truly able to experience flavor. That much you probably know. But did you know that the right sound is able to intensify a meal's flavor by 10 percent? In this annual report, we profile the British celebrity chef and Oxford scientist who made this discovery.
Following "Seeing sound" in 2008 and "Feeling sound" in 2009, this year's focus is "Smelling and tasting sound." Paderborn music professor Heiner Gembris gives us a glimpse into the world of perfumers, who communicate in the same language as musicians. And who knows better about the cross-modal effect of melodies than the composer of the well-known theme songs for Das Boot and the German TV series Tatort? During an interview in his studio, Klaus Doldinger gives us his insights into the saxophone's sensuality and the importance of choosing the right microphone. What's more, we teamed up with a culinary treasure hunter who scours local Asian markets in search of long-forgotten or unknown ingredients. Stir them together and these stories will give you a fresh look at our core business. As audio specialists, sound is our passion. I hope you enjoy this new experience: smelling and tasting sound.
Yours,
Prof. Dr. Jörg Sennheiser
Back
Listening to perfume
Interview:
Raiders of lost flavors
The palate has ears
The scent of an evening
From closing doors and fizzing bottles
Tasting sound