viewers watched the 2010 Grammy awards on television. Sennheiser endorsers collected a total of 17 trophies during the music event.

days is how long europe's largest open-air festival, the 2010 Danube Island Festival in Vienna, went. Around 2,000 artists performed on 13 stages for more than 600 hours in front of a live audience.

Sennheiser products were used at the Eurovision Song Contest.

people visited the German pavilion at the World Expo in Shanghai. Sennheiser provided various guide and audio systems for the visitor tours.

nations fought for the title of World Champion at the 2010 Soccer World Cup in South Africa. A lavish opening ceremony celebrated the start of the world championships – with the help of Sennheiser's wireless technology and know-how.